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West Virginia Launches Campaign to Improve School Nutrition
The West Virginia Department of Education’s Office of Child Nutrition has launched a statewide campaign aimed at improving the nutritional value of the foods served in schools, WHSV reports. At a recent three-day conference, school nutrition directors and local wellness council members convened to discuss the unique “opportunities, challenges and decisions child nutrition personnel face” related to “providing nourishing meals and creating healthy environments” and how the Smart Foods=Smarter Kids campaign can help. Specifically, the campaign seeks to reduce childhood obesity by engaging parents, students, schools and the community in efforts to improve nutrition in schools. To aid in such efforts, campaign organizers have developed a toolkit that focuses on five aspects of the state’s child nutrition policy, including Eating At School is Cool, Fruitful Fundraising, Healthy Snacks, Rewarding Success and Let’s Party, Let’s Play. In addition, the campaign’s Web site includes resources such as “healthy recipes, school wellness success stories, [and] customized promotional tools” (WHSV, 10/20/09).