Category Archives: Nutrition policy
In 2012 alone, the fast food industry spent $4.6 billion to advertise mostly unhealthy products, with many of those ads specifically targeting children and teens. A new report, Fast Food FACTS 2013, examined 18 of the nation’s top fast-food restaurants, following up on a 2010 report to see how the food selection and advertising landscapes have changed. And while there have been some positive developments—healthier sides and beverages are available in most kids’ meals—the findings indicate there is still a very long way to go.
Detailed findings from the report, which was supported by a grant from the Robert Wood Johnson Foundation, will be presented today at the American Public Health Association’s (APHA) annual meeting in Boston.
>>Read more on the Fast Food FACTS 2013 report.
>>NewPublicHealth will be on the ground throughout the APHA conference speaking to public health leaders, hearing from attendees on the ground and providing updates from sessions, with a focus on building a culture of health. Follow the coverage here.
NewPublicHealth spoke with Jennifer Harris, the Yale Rudd Center for Food Policy & Obesity’s director of marketing initiatives and lead author of the report, and Marlene Schwartz, the Center’s director, about their findings and how fast food advertising continues to impact our nation’s youth.
NewPublicHealth: Has any progress been made in the nutritional quality of fast food kids' meals?
Jennifer Harris: There have been a lot of changes in kids’ meals over the past three years and a lot of it has been good. Most of the restaurants have added healthy sides and healthy beverages to their kids’ meals. Now it’s possible to get a fairly healthy kids’ meal at most of the restaurants we looked at. But the problem is it’s kind of like finding a needle in a haystack. Almost all of the meals they offer are high in fat, sugar or sodium.
Marlene Schwartz: The odds of you getting the healthy combination when you go are extraordinarily low. For every healthy combination, there are roughly 250 unhealthy combinations.
Research shows that people invariably look at Mondays as a time to reconsider their habits and even perhaps to make changes in their lives. The Monday Campaigns movement is a non-profit initiative that works to make healthy behaviors a focus at the beginning of every week.
NewPublicHealth spoke with Rachelle Reeder, Program & Research Associate at The Monday Campaigns, about how their efforts are helping to improve public health.
NewPublicHealth: We’re very interested about the Monday conferences and college students. Are they a specific demographic that you’re targeting now?
Rachelle Reeder: Yes. We’ve been targeting many different groups, whether it’s hospitals, college students, K-12. We target a lot of different groups depending on the campaigns. We provide universities—or any of our partners, but universities particularly—with catchy social marketing campaigns to kind of help and encourage the students to adopt and sustain healthy behaviors, and we do everything for free. So we might be working with student health centers, with food service providers, wellness teams or student groups themselves. But our organization is this blend of marketers and public health professionals, so usually what we’re able to offer universities are these compelling, creative campaigns that are also backed by research and a theory.
So that’s one of the great things about the Monday campaigns. And actually, I’m a public health professional myself and I’ve seen a lot of universities or public health services out there and they’re doing great things, but they don’t always have the skills or the capacity to market themselves, so that’s kind of where we step in and provide them with that marketing and creative expertise.
NPH: How would the efforts toward college students be different than they would be toward an older or even a younger demographic?
Reeder: It just kind of depends on the tone of the different campaigns that we take. For instance, we have Man Up Monday, which was really successful over at Murray State University. That campaign has kind of a cheeky sort of fun vibe that’s supposed to be a little bit funny, but what it is it’s reaching out to young men and it’s all about sexual health. Basically they encourage young men to engage in healthy sexual behavior on Mondays, to use Monday as the day to restock condoms, to make an appointment to get tested or to just reflect on decisions over the weekend. So that’s just an example of one of our university partners and that campaign wouldn’t necessarily be something we’d target for younger audiences or something like that.
While laws to help make it easier for everyone to get their veggies are cropping up all over, some would-be planters get stopped in their carrot tracks by regulations that prohibit use of public spaces for planting, or even limit what can be grown on private property, according to a recent article in the Wall Street Journal [note: subscription required]. In some jurisdictions, according to the article, sidewalk gardeners have been fined and may lack the clout to advocate for changing the laws.
>>Bonus Link: Read about Urban Farming, a nonprofit group with high-profile corporate sponsors that supports gardens on unused land.
GUEST POST by Virgie Townsend, JD, associate editor at the Association of State and Territorial Health Officials (ASTHO)
United States Department of Agriculture (USDA) Under Secretary for Food, Nutrition, and Consumer Services Kevin Concannon was recently eating lunch with elementary school students in Louisiana when a first-grader leaned over to him and said, “Sir, if you don’t finish your broccoli, I’ll finish it for you.”
In a session at the recent ASTHO Annual Meeting, Concannon cited this as one example of the progress being made in the fight against the obesity epidemic, applauding schools for creatively modifying their healthy recipes to appeal to kids. USDA aims to ensure that children receive fruits and vegetables at every meal, while still reducing trans fats and sodium in the food, said Concannon. Another school he visited adds a bit of green gelatin to their cups of applesauce—just enough to give the applesauce a hint of color, which makes it a popular lunch choice for the students, a large majority of whom come from impoverished backgrounds.
“Our goal is to ensure that Americans routinely have access to sound nutrition,” Concannon said. “We’re in the midst of an obesity crisis.”
Concannon discussed how USDA’s school lunch and breakfast programs, the Supplemental Nutrition Assistance Program, and WIC are working to create healthier environments by providing children with nutritious food options in schools and at home. He also called the Healthy Hunger-Free Kids Act of 2010 “one of the most significant” recent advances for child nutrition, and said, “We are on the verge of the first major changes to school meals in 15 years.”
>>Read up on a first-of-its-kind health impact assessment on a federal rule that would require updating school nutrition standards for snacks and beverages to meet the most recent Dietary Guidelines for Americans.
Although great strides have been made toward improving Americans’ access to healthy food, Concannon said USDA is seeking a greater partnership with public health leaders to promote wellness in schools.
“We would love to connect even more with [with public health officials] on wellness programs in schools,” he said. “We have huge challenges around obesity.”
He urged state health agencies to engage with schools on the entire wellness message, including promoting fitness at all levels of schooling.
In addition to reaching out to public health leaders at the ASTHO annual meeting, Concannon announced that USDA has begun working on dietary guidelines for children from birth to 2 years of age, which will be the first USDA guidelines to cover that age span. The new dietary guidelines will be released in 2015.
Following Concannon’s presentation, Hawaii Department of Health Director Loretta Deliana Fuddy described her agency’s partnership with the Hawaii Department of Education. She also gave examples of how Hawaii is enacting USDA’s recommendations on child nutrition, including training school cafeteria staff to be more creative in their healthy recipes, promoting breastfeeding, and forging strong relationships with community centers to address health inequities.
Next week from May 7th through 9th, the Centers for Disease Control and Prevention Division of Nutrition, Physical Activity, and Obesity will host the Weight of the Nation™ conference in Washington, DC. Hosted just once before in 2009, this year’s event will highlight key issues in the effort to prevent obesity, and share research showing what’s working to help kids and families be active and eat a healthier diet.
The Robert Wood Johnson Foundation and many researchers, practitioners and advocates it funds will be at the event. If you’re attending, visit RWJF at booths 206 and 208. Foundation staff members will be in attendance to talk with conference participants. If you can’t be in D.C., be sure to follow the RWJF childhood obesity team on Twitter, @RWJF_ChdObesity, for updates throughout the three days. Also check out the event’s website, where you can access a full agenda of sessions, some of which will be webcast live: www.weightofthenation.org. On May 10, visit www.rwjf.org/childhoodobesity to read session highlights and see videos from the conference.