Sep 24, 2010, 2:10 AM, Posted by
The National Institute on Drug Abuse is looking to support a video game targeting relapse prevention in youth with substance use disorders. See page 91 in the recently-released solicitation from the NIH and CDC.
Here’s the brief description:
Despite advances in the development of treatments for adolescents with substance use disorders, relapse remains to be a concern. This contract topic will support research to develop a video game targeting prevention of relapse for youth with substance use disorders. Video game platforms of interest include computers, handheld devices, and video game consoles. The video game can be used as a single modality or as part of a continuing care program. Phase I will support the development and feasibility testing of the video game for use with adolescents with substance use disorders. If feasible, Phase II will support further development based on Phase I findings, and pilot testing of efficacy in post-treatment adolescents. The proposed project should be theory based and designed to assess the hypothesized mechanism of action of the intervention (e.g., maintenance of skills learned in treatment or motivation to abstain). This innovative technology is intended to attract and engage adolescents in programs designed to maintain treatment gains and prevent relapse.
Jun 3, 2010, 9:00 AM, Posted by
I was at the Games for Health meeting in Boston last week. This was the fourth year Pioneer has supported the meeting, which has come a long way since its inception. When I first attended, most of the conversation I heard was an effort by gamers and health practitioners to each understand the other. From one side, you heard questions that asked, essentially, “What makes a good game?” From the other side, you heard questions that asked, essentially, “Help me understand diseases, therapies, and how health care works.
And from both sides, you heard, “When you say X, what exactly do you mean?”
The conversation this year was significantly different. Instead of talking to each other, people were talking with each other, trying to figure out how to solve problems. Attendees were frequently working off a common language, though some are more fluent than others.
Given that much of the conversation has moved from discovery to collaboration, it has me wondering what’s needed now to move the field along? The funding we provided under ourHealth Games Research national program focused on establishing efficacy and exploring game design principles. Does the field need more of that? Some of the ideas I heard at the Games for Health conference of what was needed now included research to demonstrate cost-effectiveness and the establishment of a journal devoted to the field of health games research.
May 3, 2010, 6:57 AM, Posted by
I’m not a techie. I’m not an IT guy. But I found myself among a group of them this weekend at FOO Camp East, put on by O’Reilly Media http://oreilly.com/ (FOO stands for Friends Of O’Reilly.). It was at an O’Reilly meeting years ago where the term ‘Open Source’ was coined—a good example of how the right language can create both a center of gravity and momentum.
There was some tech talk, some device talk, some website talk, but also a lot of health care talk. It’s interesting to listen to the not-so-usual-suspects talk about health care. There is a lot about the system they don’t know. There’s a lot about the state of policy they don’t know. There’s a lot about reimbursement, about medical care itself they don’t know. But I came away thinking it would be foolish to dismiss these folks because of the lot of things they don’t know. It’s the things they do know and the lens through which they look at problems that are powerful and can be very useful.
They look at data sources and streams, they think about building platforms that can enable innovation broadly (as compared to platforms that enable a single business), they think about engineering systems, about hacks to existing systems and about alternative business models. In one conversation, it was suggested that instead of just paying going rates for tests to diagnose, we ought to apportion payment as a function of its marginal contribution to diagnosis. If you’ve already done three tests and ruled out 90% of the serious problems of most concern, the likelihood that the next test will turn up an uncommon yet serious problem is pretty low. So why do a CAT scan? Under this approach, if you want to do a CAT scan, fine, but you only get 10% of the going rate. Now, I’m not necessarily advocating this approach, but it was fun to think about it for a while.
My guess is that 15, 10, maybe even five years ago, most of these folks would not have been much interested in health care as an opportunity because the data sources were not robust enough, the social networking platforms were too narrow—there just wasn’t enough infrastructure. Now, I suspect there is enough. Is health care ready?
Apr 16, 2010, 9:00 AM, Posted by
Note: See yesterday’s post to learn more about what the Pioneer team has been working on lately with Debra Lieberman and the Health Games Research program.
Earlier this week I tweeted a link to a piece on VentureBeat featuring Norwest Venture Partners’ Tim Chang thoughts about the “game-ification” of life.
I shared the link with Debra Lieberman, national program director for our Health Games Research program. Debra is a passionate researchers who’s devoted much of her career to understanding how and why games can be effective and useful tools. She had some very thoughtful observations:
“I have noticed for a long time that many aspects of life are already made into games...with reward points for frequent flying and incentives for customer loyalty at all kinds of retailers (discount coupons, gifts). I am often asked to respond to surveys with the enticement that I will be entered in a sweepstakes as a reward. Contests are everywhere as an incentive to get people to share ideas. I like Tim Chang's observations that teams and a sense of loyalty to them can be very motivating.
The "gamification" of life can get us to do things just to gain rewards and avoid punishments (such as the taxes on junk foods, as the blog describes). But we must not forget the importance of intrinsic motivation. In the past it seems to me that we chose to do things because, at least to some extent, they were inherently valuable to us and our motivation came from internally-driven needs and interests, not from external rewards, points, and prizes. We need to help our kids figure out what they want to accomplish so they can reach for their own goals...and not be so manipulated by the extrinsic rewards offered with coupons, reward points, and prizes...and extrinsic punishments.
Health games can be designed to focus on and bring out the player's intrinsic motivation. Research tells us that people who are intrinsically motivated are much more engaged and interested in the task (e.g., developing the knowledge and skills they can gain from the game) than those who are trying to figure out a way to win the prize. An interesting experiment would be to compare one group in which each individual set their own healthy eating goals and developed their own plan and were shown the health rewards they were actually getting this way...versus a group that was given healthy eating goals and was spurred on by external rewards (e.g., pay them to do it). Then, see what happens when the study ends and the external rewards go away. I bet the people in the rewarded group will revert back to old eating habits while those in the intrinsically motivated group will be more likely to sustain the healthy eating habits.”
We hope developers take Debra’s insights into consideration when designing games that encourage healthy living habits. External rewards can lead to a temporary shift in behavior, but to create lasting change, motivation must come from within.
Mar 11, 2010, 8:02 AM, Posted by
In a move that underscores the potential for digital games to improve health and healthcare, the US Department of Agriculture together with Michelle Obama’s Let’s Move initiative announced yesterday a competition for apps and games “that encourage children directly or through their parents to make more nutritious food choices and be more physically active.”
The Apps for Healthy Kids competition will award $40,000 in prizes in two categories: Tools and Games. All entries will be judged on their
Potential impact on target audience;
Quality, accuracy, and content of message;
Creativity and originality;
Potential for further development and use; and
Potential to engage and motivate target audience.
Judges include Aneesh Chopra, U.S. Chief Technology Officer, White House Office of Science & Technology Policy; Eric Johnston, Senior Software Engineer, LucasArts; and Steve Wozniak, Co-founder, Apple Computer, Inc.
When USDA was thinking about this contest, they pulled together a group of folks for advice, including Debra Lieberman, National Program Director for our Health Games Research Program; and, Ben Sawyer, who runs the Games for Health Conference, which we support.
Kudos to the USDA for seeing the value of games and to Debra and Ben for their contributions.