From 1995 to 2002, the Jacksonville Jaguars Foundation, Jacksonville, Fla., and the Jacksonville Jaguars football team ran an array of projects to discourage smoking among fans and area youth.
In 1998, the Institute for Child Health Policy located at the University of Florida, Gainesville, carried out an assessment of the project.
The team used stadium signage and public address announcements during games to present antismoking messages to fans and incorporated similar messages in many of its publicity and community outreach efforts.
It also required local youths participating in its Honor Rows Youth Incentive Program, which awards free seats at Jaguars games to youth who meet certain academic, behavioral and public service goals, to sign a pledge not to use tobacco, alcohol or other drugs.
The Jacksonville Jaguars Foundation also collaborated with the Robert Wood Johnson Foundation (RWJF) to develop the Sports Philanthropy Project (ID# 038221), designed to improve the practice of philanthropy by professional sports teams.
The assessment of the Honor Rows program found that:
- A ticket to a Jaguars home football game is a powerful incentive for youth.
- Because the youth participants earn their tickets, successful completion of the Honor Rows program helps them gain self-confidence and see their own potential.
- The game day experience is of primary importance to the youth participants.
- Honor Rows programs are more likely to be successful if they are well integrated and fully embedded in youth services agencies' broader missions.
- Although the experience of participating in the Honors Row program is uniformly positive across all youth, there appears to be additional value to older youth who articulate an ability to transfer what they have learned through the program to other areas of their lives.
- The presence of a caring adult committed to these youth and supportive of their successes is critical to the success of the Honor Rows program.
RWJF supported the project and evaluation with four grants totaling $1,032,510 between August 1995 and March 2002.
The What's Next Health series features leading thinkers and visionaries. Stanford social scientist & innovator BJ Fogg discusses his model f...
Executive Nurse Fellow Jerry Mansfield explains why the University Hospital and the Richard M. Ross Heart Hospital do not have a BSN-only hi...
Hear from social scientist BJ Fogg, RWJF’s Entrepreneur-in-Residence Thomas Goetz, a team with a vision for creating a social epidemic of sa...
Team members, grantees, and guests discuss breakthrough ideas that will allow us to move toward solving challenges in health care.
We create new opportunities for better health by investing in health where it starts—in our homes, schools, and jobs.
NewPublicHealth spoke with Danny McGoldrick, vice president of research at the Campaign for Tobacco-Free Kids, about “A Broken Promise to Ou...
Imagine a shared national culture of health in which being healthy and staying healthy are esteemed social values.
This fall, RWJF held its first ever Pitch Day event with the goal of discovering visionary ideas from a variety of thinkers.
Developing small community homes as alternatives to nursing homes, this radical, new national model for skilled nursing care returns control...
Patrick M. Krueger recently co-authored a study that examines the characteristics and mortality risks of nondrinker subgroups to explain why...
2013 America’s Health Rankings Finds Significant Progress in National Health - FDA to Phase Out Use of Certain Antimicrobials in Food Animal...
NewPublicHealth spoke with John Auerbach, professor at Northeastern University and the primary author of a report on the Trust, and Cheryl B...