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2003 Report to the Nation on How Schools are Responding to Childhood Obesity Epidemic
Communications support for Healthy Schools for Healthy Kids report
Pyramid Communications, a Seattle-based strategic public affairs organization, produced a report for the Robert Wood Johnson Foundation (RWJF) on school-based physical activity and healthy eating programs to help curb the nation's childhood obesity epidemic.
Healthy Schools for Healthy Kids is available online.
Pyramid then conducted a national media relations campaign to garner coverage for the report and its recommendations.
Previously, Pyramid conducted research on physical activity and healthy eating programs as part of RWJF's National Dialogue on Health project (ID# 042540).
Key Findings and Recommendations
The report contains:
- Findings from two national polls — one of teachers, one of parents — to assess opinions about physical activity and healthy eating in schools.
- Findings on the current situation.
- Findings on policies.
- Findings on in- and after-school programs.
- Recommendations for schools.
Funding
RWJF provided two grants totaling $339,024 from January 2003 to December 2003 to support this work.