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Commission to Build a Healthier America Public Meeting
Join the Commission on June 19, 2013 for a public meeting to raise awareness of how non-medical factors influence health and move public- an...
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A wide-ranging body of research shows marketing to young people has a direct influence on the foods and beverages they consume. Food and beverage companies have advertised to children and teenagers via print and television outlets for years, but the media landscape has changed. These companies now are engaging young people in the digital world—and doing so in a highly engaging and effective manner.
- Foods and beverages advertised to young people are often high in calories and low in nutritional value and marketing influences what children consume.
- Digital technology is transforming how food and beverage companies market their products to young people, particularly African-American and Hispanic youths.
- The federal government has designed voluntary principles for companies to follow when marketing to young people, but has not yet finalized them.
Health Policy Snapshot
Two-page briefs providing insight and analysis on key issues affecting health and health care in the United States.
View all93%
of children 12-17 use the internet at home & can be reached by digital marketing