Childhood Obesity Program Area

RWJF is committed to tackling one of the most urgent threats to the health of our children and families—childhood obesity. Our goal is to reverse the childhood obesity epidemic by 2015.

Healthier Foods: It's Just Good Business

February 7, 2013 | Video/Infographic

Healthier products can contribute to a healthier bottom line for restaurant chains and food and beverage companies.

Lower-Calorie Foods: It's Just Good Business

February 7, 2013 | Report

Restaurant chains that increased their servings of lower-calorie items between 2006 and 2011 saw better business results

Restaurant Chains Serving More Lower-Calorie Items Do Better Financially

February 7, 2013 | News Release

Restaurant chains that serve more lower-calorie foods and beverages have better business performance, according to a study released by the Hudson Institute.

Better-for-You Foods

October 1, 2011 | Report

Companies that sell more better-for-you foods and beverages deliver better business results.

For Major Food and Beverage Companies, Healthier Products Yield Healthier Profits

October 13, 2011 | News Release

Companies that sell more better-for-you foods and beverages deliver better business results.

A Statement by Risa Lavizzo-Mourey on Fast Food FACTS

November 7, 2010 | Story

Today, the Rudd Center for Food Policy & Obesity at Yale University released Fast Food FACTS, a comprehensive study of fast-food nutrition and marketing to youths. There are a couple of findings that are particularly striking to me—as a mom, as a do ...

Digital Food Marketing to Children and Adolescents

October 1, 2011 | Report

Analysis shows significant growth in digital marketing practices.

Food and Beverage Marketing to Children and Adolescents

April 1, 2011 | Report

Evidence shows that children’s and adolescents’ exposure to high-calorie, high-fat, sugary and low-nutrient foods and beverages is more extensive and pervasive. Focusing on studies published between January 2008 and February 2011, this synthesis exa ...

Breaking Down the Chain

January 1, 2011 | Report

Analysis provides overview of supply chain and marketing practices of major beverage companies.

Building Infrastructure to Document the U.S. Food Stream

February 1, 2013 | Journal Article

This commentary praises the detailed work of the article “Food Companies’ Calorie-Reduction Pledges to Improve U.S. Diet," which describes the independent evaluation of the Healthy Weight Commitment Foundation (HWCF) pledge to remove 1.5 trillion calories a year from the marketplace by the end of 2015.