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  • Topic: Marketing
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Redefining "Child-Directed Advertising" to Reduce Unhealthy Television Food Advertising to Children

March 12, 2013 | Journal Article

Food and beverage companies have pledged to reduce unhealthy marketing to children through the Children's Food and Beverage Advertising Initiative (CFBAI), but their pledges only apply to certain types of marketing.

Issue Ads and the Health Reform Debate

June 1, 2012 | Journal Article

The results of an online experiment where subjects viewed a health care-related issue ad are presented here.

Protecting Children from Harmful Food Marketing

September 1, 2011 | Journal Article

This article focuses on policy options for municipalities that are seeking ways to limit harmful food marketing at the community level.

Fast Food FACTS

November 1, 2010 | Report

Unprecedented new report on fast-food nutrition and marketing examines actions of 12 of the nation's largest chains.

Predicting Support for Restricting Food Marketing to Youth

March 1, 2010 | Journal Article

This paper examines attitudes and knowledge about food marketing and support for restricting unhealthy food marketing restrictions among one group of constituents: parents.

Evaluating the Nutrition Quality and Marketing of Children's Cereals

October 1, 2009 | Report

The findings are part of an extensive analysis of children's cereals by the Rudd Center for Food Policy and Obesity.

National Campaign Raises Public Awareness of Importance of First Three Years of Life

February 1, 2002 | Program Result Report

Families and Work Institute, a New York-based nonprofit organization, coordinated a national campaign to promote young children's healthy development.

Food Marketing to Children and Adolescents

October 29, 2012 | Report

Parents’ concerns about food marketing and other negative influences on their children’s eating habits appear to be increasing.

Sugary Drink FACTS

October 31, 2011 | Issue Brief

Young people are being exposed to a substantial amount of marketing for sugary drinks, such as full-calorie soda, sports drinks, energy drinks, and fruit drinks, according to a new study from the Yale Rudd Center for Food Policy & Obesity.

Marketing of Unhealthy Foods Pervasive in U.S. Public Schools Survey Finds

November 30, 2008 | Program Result Report

In 2004-05, researchers designed and conducted the first national survey of commercial food marketing practices in public schools.

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