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Marketing

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Redefining "Child-Directed Advertising" to Reduce Unhealthy Television Food Advertising to Children

March 12, 2013 | Journal Article

Food and beverage companies have pledged to reduce unhealthy marketing to children through the Children's Food and Beverage Advertising Initiative (CFBAI), but their pledges only apply to certain types of marketing.

What Nonprofits Should Know about Accepting Gifts from Alcohol and Tobacco Companies

May 1, 2002 | Program Result Report

Between 1997 and 1999, the National Committee for Responsive Philanthropy, Washington, carried out two studies on corporate giving patterns to racial and ethnic minority nonprofit organizations.

Food Marketing to Children and Adolescents

October 29, 2012 | Report

Parents’ concerns about food marketing and other negative influences on their children’s eating habits appear to be increasing.

Reducing Young People's Exposure to Alcohol Advertising

October 29, 2009 | Program Result Report

The Center on Alcohol Marketing and Youth monitored the marketing practices of the alcohol industry to focus attention and action on practices that jeopardize the health and safety of America's youth.

Marketing of Unhealthy Foods Pervasive in U.S. Public Schools Survey Finds

November 30, 2008 | Program Result Report

In 2004-05, researchers designed and conducted the first national survey of commercial food marketing practices in public schools.

Sink It!

May 1, 2000 | Program Result Report

Two program contracts from RWJF helped the National Basketball Association's New Jersey Nets to mount an educational and media compaign aimed a reducing smoking among youth.

Liquor Industry Portrays Drinking as Romantic and Cool and Teens Buy it

March 1, 2007 | Program Result Report

Researchers at Michigan State University tracked the dissemination of liquor advertising, measured public opinion, and examined the impact on liquor consumption over a two-year period from 1997 to 1999.

Historical Archive of Tobacco Products and Promotional Materials Details Tobacco Industry's Marketing Strategies

August 1, 2006 | Program Result Report

Trinkets and Trash is a unique collection of past and current tobacco products and the marketing items that promote these products. The collection serves as an important resource for advocacy efforts.

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