Sugary drinks are one of the top sources of calories in the American diet and are a big contributor to the obesity epidemic.
Young people are exposed to a massive amount of marketing for sugary drinks, such as sodas, sports drinks, energy drinks, and fruit drinks. Despite industry pledges to market fewer unhealthy beverages to children, this report finds there is more—not less—advertising for sugary drinks overall.
Although many schools are making an effort to remove regular soda, other sugary drinks remain widely available in vending machines, school stores, and other locations. Sports drinks are by far the most commonly offered type of sugary drink available in U.S. middle and high schools.
A nationwide, penny-per-ounce tax on sugar-sweetened beverages would prevent thousands of heart attacks, strokes, and cases of diabetes, and help avoid billions of dollars in medical costs.
In the middle of a national obesity epidemic, many sports drinks sold in the United States contain high amounts of sugar, adding more calories to youths’ diets.
Over the past 30 years, U.S. children and adolescents have dramatically increased their consumption of sugar-sweetened beverages, including soda, fruit drinks and punches, and sports drinks.
Bridging the Gap examines how food and beverage prices affect consumption of sugar-sweetened beverages and the potential impact of taxes on sugary drinks. The program also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.
Healthy Eating Research convened an expert advisory panel to develop a comprehensive set of age-based recommendations to define healthier beverages.
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June 1, 2012 | Story
A Research Review
January 1, 2012 | Journal Article
When we drink sugar-sweetened beverages, research strongly suggests we increase our risk of heart attacks, strokes, diabetes, and premature death. We can prevent unnecessary, potentially life-threatening conditions—and help avoid billions of dollars in medical costs over a decade—by enacting a penny-per-ounce tax on sugar-sweetened beverages, this study finds.
December 1, 2011 | Journal Article
Providing easily understandable caloric information reduced consumption of sugar-sweetened beverages among low-income Black adolescents in Baltimore.
October 31, 2011 | Issue Brief
Young people are being exposed to a substantial amount of marketing for sugary drinks, such as full-calorie soda, sports drinks, energy drinks, and fruit drinks, according to a new study from the Yale Rudd Center for Food Policy & Obesity.
August 19, 2011 | News Release
Following school district policy change, students drank fewer sodas, sports drinks and fruit drinks.
June 1, 2011 | Journal Article
Looking at successful strategies used to reduce tobacco use and harmful drinking—can they do the same for sugar-sweetened beverage consumption?
January 1, 2011 | Issue Brief
A research brief written by the African American Collaborative Obesity Research Network (AACORN) summarizes trends in sugar-sweetened beverage (SSB) consumption among Black adults and youths, outlines related health consequences, and identifies rese ...
January 1, 2011 | Report
Analysis provides overview of supply chain and marketing practices of major beverage companies.
December 13, 2010 | Journal Article
A sugar-sweetened beverage tax would affect the waistline and wallet of middle-income households more than that of those in low-income and high income brackets.
November 1, 2010 | Journal Article
A new study finds that almost half of the nation's public elementary school students could buy unhealthy beverages such as sodas, sports drinks and higher-fat milk during the 2008-09 school year. The problem is most severe in the South where obesity rates are highest.