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Additional grantee resources

Frequently Asked Questions

  1. What nonfinancial help can I get from RWJF to help me achieve the goals of my project?
  2. Are there specific initiatives or resources related to my national program?
  3. How can I find out what other RWJF grantees are doing in subject areas similar to my own?
  4. Do you have information regarding planning meetings?
  5. I want to improve my organization's efforts in the community. Do you have helpful tips for working in the community?
  6. What tools and resources are available for research-related tasks?
  7. What sources are available for planning and using survey research projects?
  8. How can I create more effective public interest print advertising?

  1. What nonfinancial help can I get from RWJF to help me achieve the goals of my project? (Answer last updated on Jun 22, 2009)

    If your grant is part of a national program, your national program office (NPO) may have a number of consulting, training or research resources that can be applied to your project. You are encouraged to contact your NPO directly.

    If you are not part of a national program, contact your program officer. Please be aware that the Foundation has limited resources and cannot guarantee technical assistance to all projects.

    This Financial Glossary defines financial terms for RWJF grantees.

         

  2. Are there specific initiatives or resources related to my national program? (Answer last updated on Nov 12, 2008)

    National program-specific resources may be available through your national program office's Web site or through the national program office. You can use our Web site to look up your national program office's Web site and/or contact information. Note: The national program offices often have information and technical tools available to organizations not funded by RWJF.

     

  3. How can I find out what other RWJF grantees are doing in subject areas similar to my own? (Answer last updated on Nov 12, 2008)

    You can either view the Active Grants listed in each Program Area or peruse the grants list across the Foundation which allows you to search for other grantees by program area, organization, or keyword.

     

  4. Do you have information regarding planning meetings? (Answer last updated on Jun 22, 2009)

    The Planning a Great Meeting guides can help.

    This detailed resource includes logistical tips, a meeting planning time line, a useful site inspection checklist, sample slide templates and a glossary of meeting terms.

    Guidelines to Healthy Eating at Seminars is a helpful resource to gain ideas and suggestions for healthier meeting menus.

     

  5. I want to improve my organization's efforts in the community. Do you have helpful tips for working in the community? (Answer last updated on Jul 6, 2009)

    In the Community Tool Box you will find practical information about building healthy communities. The Community Tool Box is a free, Internet-based service to assist you in addressing community health and development issues in your community by connecting people, ideas and resources.

    Sustaining Success: Educating Key Audiences about Tobacco Prevention
    This toolkit is designed to help state and local tobacco control program managers continually educate and inform the public, media and policy-makers about the tobacco control program and its accomplishments.

       

  6. What tools and resources are available for research-related tasks? (Answer last updated on Jun 22, 2009)

    For grantees and others who need to perform a research-related task or self-evaluation but want guidance about our standards—the Foundation presents these resources, tools and tips in this Guide to Evaluation Primers.

    Produced by the Association for the Study and Development of Community (ASDC) for the Robert Wood Johnson Foundation, this guide offers an orientation to handbooks and basic primers on evaluation. These resources are designed to meet the needs of the nonexpert.

     

  7. What sources are available for planning and using survey research projects? (Answer last updated on Nov 13, 2008)

    Survey research can be a powerful tool. This document, prepared by Diane Colasanto, Ph.D., of Princeton Survey Research Associates (PSRA), is intended for a general audience. If you want advice on designing your survey or hiring a survey expert, start here.

     

  8. How can I create more effective public interest print advertising? (Answer last updated on Jun 22, 2009)

    To help you create more effective public interest print advertising the following outline has been adapted from "Why Bad Ads Happen to Good Causes," written by Andy Goodman, designed and published by Cause Communications, (2002).

    Capture the reader's attention like a stop sign and direct it like a road map.

    • Keep it simple.
    • Have an unmistakable focal point.
    • Provide a clear "path" for the eye to follow from one element to another.

    Make an emotional connection before trying to convey information.

    • People give their attention only to those things they care about.
    • Facts fly by, but stories stick—so design ads that tell stories.

    Write powerful headlines.

    • A headline should make people want to read more. As advertising genius David Ogilvy said, five out of six people read the headline and nothing else. A headline should arouse curiosity, serve self-interest, or break news.
    • Pay attention to how the headline and the picture play into each other; which comes first? Where do they lead the eye?

    Use pictures to attract and convince.

    • Color attracts, black and white explains; monochromatic does neither.
    • Don't put text over photos.

    If you want people to read your text, make it readable.

    • Subheads and short paragraphs enhance readability.
    • Shorter is usually sweeter, but a powerful message will hold a reader's attention if it's presented in a powerful way.

    Test before, measure after.

    • Check with your target audience. Try to build in some way to measure response, whether through a dedicated Web site or phone number, a tear-off response card, or before- and after-surveys.

    When everyone zigs, it's time to zag.

    • Principles, like rules, are made to be broken. Just make sure that when you break the rules, you do so knowingly and with good reason.

     

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