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The Polarizing Effect of News Media Messages About the Social Determinants of Health

In: American Journal of Public Health (First Look), 99(12)

Publisher: American Public Health Association

Published: October 15, 2009

The Polarizing Effect of News Media Messages About the Social Determinants of Health

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The Polarizing Effect of News Media Messages About the Social Determinants of Health By: Gollust SE, Lantz PM and Ubel PA Published In: American Journal of Public Health (First Look), 99(12)	Quantity

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Framing health problems in terms of the social determinantsof health aims to shift policy attention to nonmedical strategiesto improve population health, yet little is known about howthe public responds to these messages. The study found that exposure to the socialdeterminants message led to a divergence between Republicans’and Democrats’ opinions, relative to their opinions afterviewing an article with no message about the causes of diabetes.These results signify that increasing public awareness of thesocial determinants of health may not uniformly increase publicsupport for policy action.

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